Branding & Messaging
Branding & Messaging
To win capital, you must stand out from the crowd. The first way to do that is to have top-notch marketing collateral. You must provide potential investors with high-quality, professional materials—materials that engage them, communicate your message clearly and concisely, and present the information they want to see in a way that helps them to decide quickly and easily if you are a potential fit for their needs.
LSN vets all of our clients’ marketing collateral and offer advice on how to refine the messaging. One of the services LSN offers is professional marketing and design consultation for fundraising life science companies, encompassing complete branding, messaging, website design and animated video. The figure below provides a list of the most common materials required to fundraise successfully.
MARKETING COLLATERAL | PURPOSE | LENGTH |
Logo | Visually represents your company brand | / |
Tagline | Distills company identity into a single line | 1 line |
Elevator Pitch | Explains offering in a short format that can be delivered within a minute | 1 paragraph |
Tear Sheet | Highlights key information in a fact sheet | 1 page |
Executive Summary | Briefly conveys opportunity in clear and concise manner | 1 – 2 pages |
Slide Deck | Provides more detail on offering by expanding on all major points in executive summary with graphs and charts | 10–12 slides |
To win capital, you must stand out from the crowd. The first way to do that is to have top-notch marketing collateral. You must provide potential investors with high-quality, professional materials—materials that engage them, communicate your message clearly and concisely, and present the information they want to see in a way that helps them to decide quickly and easily if you are a potential fit for their needs.
LSN vets all of our clients’ marketing collateral and offer advice on how to refine the messaging. One of the services LSN offers is professional marketing and design consultation for fundraising life science companies, encompassing complete branding, messaging, website design and animated video. The figure below provides a list of the most common materials required to fundraise successfully.
