First Time CEOs
This session will cover some of the most common pitfalls that catch first-time and serial entrepreneurs off guard. From false premise and being tentative to surrounding yourself with executives that do not have augmentative and complimentary skillsets, there are many things that can slow the growth of your early-stage life science entity. By learning how to avoid these issues and not run yourself over, your chances of making it to the market will increase greatly.
Launching Your Startup
Launching a startup begins with commitment. Commitment to your startup initiative, your executive team, and your partners. Learn how to sustain this commitment by creating a proof of concept or prototype and create market traction initially, considerations to your corporate structure, simplifying finances in the beginning, and what tools to utilize. This video takes you through an honest look at best practices for launching a life science startup.
It All Starts with a Story
The most successful entrepreneurs are always the best storytellers. Finding a way to naturally formulate your company’s unique story and portraying this through multiple modalities whether it be a 1-minute elevator pitch or a 12-slide pitch deck is one of the most effective ways to get potential investors and partners on board with your value proposition. This boot camp will cover the importance of entrepreneurial agency, finding your voice and developing a compelling narrative for the different players that will emerge along a deal chain, and language tools to refine your hook.
Branding and Messaging, Part 1
Tagline, Elevator Pitch and Executive Summary
For the first part of our Branding and Messaging content, we cover the Tagline, Elevator Pitch and Executive Summary. Learn how to make the right first impression with a succinct tagline, home in on your elevator pitch and bring these components together to tell your complete story in the executive summary.
Branding and Messaging, Part 2
Tear Sheet and Pitch Deck
To wrap up the Branding and Messaging series, we discuss the Tear Sheet and the Pitch Deck. Your outreach to investors during a fundraising campaign requires you to have your message expressed clearly and concisely, and more importantly, consistently across multiple modalities. Learn how your Tear Sheet and Pitch Deck complete your marketing collateral and play a key role in your outreach.
10 Myths of Fundraising
There are many common misconceptions about running a fundraising campaign. Holding on to these misconceptions can have a detrimental effect on a successful fundraise. This presentation goes through these common myths and what our experience has actually shown us to be true, from the time it will take to successfully fundraise, to what investors want to see in an intro deck, and even how much should you budget in your ask.
Marketing – Writing Style, Campaign Content
Marketing is about more than the content – it’s about how you write, and how it speaks to your target audience. One of the biggest pieces of advice we can give companies is to know your audience. This session covers how to tailor your language to the different players you will speak to within investor and partner firms, and how to spread your message effectively to your target audience.
Global Partnering Campaign – Investor Landscape, GTL and CRM/GPC
Once you are ready to embark on your fundraising campaign, how do you know whom to target? What investors are a best fit for you, how do different investors invest and partner, and how do you get in touch with them? Identifying investors, learning about the differences between investor types, accessing a database to provide you with key information to filter your best fit investors, and finally, using a CRM to manage your fundraise are critical to an efficient and successful fundraise.
Email and Phone Canvassing
While not limited to email and phone outreach, these to modalities will comprise a large part of a startup CEO’s fundraising campaign. Once you have identified your Global Target List of investors and strategic partners, what is the best way to get in contact? This session covers how to go about setting up an email and phone canvass, how to message, and how to follow up, a key part of any fundraising strategy.
Social Media for the Fundraising Entrepreneur
While phone and email are the more traditional methods of reaching investors, social media can be an extremely powerful tool to a startup, both in reaching a broader audience and being able to track engagement through analytics. This session covers the different ways companies can use social media to advance their fundraise, and how to make best use of different platforms.
LSN Event Partnering Process
Attending partnering events is a crucial component to a successful fundraising campaign. Learn more about our proven successful strategy and how to craft your messages from your initial outreach and each follow up message after that.
Preparing for Pitch Competitions
Being able to successfully deliver a powerful and compelling pitch to portray why your company’s unique technology should be an investor’s top interest is an important skill for a startup CEO to have. This workshop gives you tips from the application process, execution of the pitch and preparing for investor-led Q&A.