LSN runs a series of Fundraising Workshops that explain the nuances of creating and managing an effective outbound fundraising campaign. The content is tailored towards emerging and experienced scientist-entrepreneurs seeking to raise capital. The topics include an overview of today’s investor landscape (i.e. the VC void and new investor categories filling that void), branding and messaging, the philosophy of an outbound fundraising campaign, generating a global target list, and managing mailings, follow-up and meetings.

LSN staff regularly conduct this class at conferences, in incubators, and in academic settings. The content can be delivered with varying degrees of depth (1 hour, 2 hours, 4 hours or full day).

Workshop 1: Branding & Messaging

Presenter: Dennis Ford, Founder & CEO, Life Science Nation

To win capital, you must stand out from the crowd. The first way to do that is to have top-notch marketing collateral. The workshop discusses how to provide potential investors with high-quality, professional materials—materials that engage them, communicate your message clearly and concisely, and present the information they want to see in a way that helps them to decide quickly and easily if you are a potential fit for their needs.

Workshop 2: Fundraising Boot Camp

Presenter:

Presenter: Dennis Ford, Founder & CEO, Life Science Nation

The Fundraising Boot Camp provides a top-to-bottom master class on outbound global fundraising. Topics to be covered include the changing investor landscape, new categories of life science investors, and how to organize and execute a successful roadshow. It will bring you step-by-step through the processes of positioning, marketing collateral, website creation, branding & messaging, and how to reach out to a list of global investors.